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Brand identity · Website · Merchandise · Shipped 2024

Li's Ballet Studio

Partnered with the studio owner to modernize a legacy brand (est. 1991) and launch a bilingual website—navigating cross-language collaboration through visual mockups and shipped logo, web, merch, and storefront applications.

role
Brand & visual designer
tools
Figma · Adobe Illustrator · Wix
deliverables
Brand kit · Website · Merchandise designs

The customer need

A 1991 legacy logo called for a refresh that honors history while modernizing how families discover and trust the studio.

What I shipped

Final logo system, refreshed brand kit, bilingual studio website, and brand applications across apparel, bags, and storefront visualization.

Key challenge — Communication

The owner spoke limited English (mostly Mandarin); I spoke limited Mandarin (mostly English). I navigated this by presenting more visual aids and mockups for each design decision.

Step 1 — Logo refresh

Step 1

Logo refresh

I explored several stylistic paths for visual direction and typography, presenting to the client using side-by-side mockups.

Deliverable — Final logo

Deliverable

Final logo

The approved mark ships as a primary logo and application mockups ready for print and digital touchpoints.

Step 2 — Launch website

Step 2

Launch website

The studio needed a public-facing hub where both English and Mandarin speaking families could find class and enrollment information, expanding the studio's online presence beyond word of mouth and in-person conversations.

Bilingual audience

While Mandarin speaking customers made up most of the customer base previously, the studio was rapdily gaining traction from English speaking customers. To compensate for both, I built and perfected an English site first, used AI to generate a Chinese version, and had family members review the translation for accuracy.

www.lisballetstudio.com

Step 3 — Long-term impact

Stronger, cohesive brand identity

The refreshed logo and website established a shared visual baseline for every ongoing touchpoint from class apparel to the physical studio facade, so the business could scale and remain visually cohesive and professional.

Merchandise

Apparel & bags

Designed apparel and bags to extend the refreshed logo into physical touchpoints students and families see every week.

Leotard

Merchandise

Jacket

Storefront

Redesign support

Helped visualize a storefront refresh with the new brand before fabrication.