Merigold Nutrition
Translated the founders’ vision for a wellness supplement brand into a cohesive identity: intentional brand name, logo system, bottle labels, and marketing concepts centered on brand story about youthfulness, radiance, and vitality.
- role
- Consumer Marketing Strategist · UI/UX Designer
- deliverables
- Logo system · Bottle labels · Marketing concepts
- tools
- Illustrator · Photoshop · Procreate
The customer need
Founders wanted to launch a supplement brand intended to revitalize health and help customers feel youthful and carefree again.
Logo creation
Named and designed Merigold Nutrition from the marigold flower and merry-go-round ride symbolism, then delivered a full identity system with sketches through final mockups.
Product & marketing
Implemented the branding across product labels, product listing mockups, and marketing concepts.
Part 1 — The customer need
Context
Founders’ vision for wellness supplements
The founders shared a conceptual vision: supplements that revitalize health and wellbeing and help people feel youthful, radiant, and carefree. I was tasked with translating those ideas into a logo and brand identity that could carry through every product and touchpoint.
Part 2 — Logo creation
Brand name & meaning
Merigold
The brand name, “Merigold”, combines two primary words together: marigold (the bright yellow flower) and merry-go-round (the carnival ride). First, I chose “marigold” the flower because they are both outwardly bright and evoke joy, while also having deeper symbolic meanings of warmth and affection in many cultures. Second, the idea of a merry-go-round was chosen to connect our brand to youthfulness and pure, unbridled happiness kids experience on merry-go-rounds. Merigold supplements hope to aid customers achieve that same state of radiance through prioritizing health and wellness.
Initial sketches
Early explorations
Early explorations translating marigold and merry-go-round into mark and wordmark directions before locking the final system.
Delivered brand identity
Final system and applications
The approved identity includes brand guidelines, primary and alternate logos, and application mockups ready for packaging and marketing.
-
Brand identity system -
Primary logo -
Orange logo variant -
Application mockup -
Application mockup -
Application mockup -
Application mockup
Part 3 — Product design
Bottle labels across SKUs
After successfully delivering the brand identity, I was brought on to design product labels for the supplement bottles and implement and maintain the established brand identity across adult and kids SKUs.
Bottle labels
Bottle mockups
Part 4 — Marketing concepts
Posters and motion
My last task was to draft marketing concepts and posters from the general brand—exploring campaign directions and a motion sketch for how Merigold could show up in the world.
Concept exploration
Poster directions
